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A clear strategy?

11/10/2013

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Posted by Jon
Presenting to a group the other day about proposal strategy, I posed a challenge to the team. “Take a pen and paper,” I requested, “and write down the three or four key themes from your last proposal.”

I stopped them about thirty seconds in. One or two had immediately written their lists. The rest were floundering: looking to the heavens for inspiration, scribbling the odd note, but clearly unable to spontaneously recall the story that they’d embedded in the most recent document they’d produced.
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Would you pass the test? And if not, isn’t it time you for you to shine a brighter spotlight onto the need to develop a clear and compelling strategy in your proposal process?

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    BJ Lownie and Jon Williams are the co-founders of Strategic Proposals.

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