Asking a monkey

Posted by Jon
A friend who’s a schoolteacher commented to me the other evening, about one of her more challenging teenage pupils:

“He’s incredibly articulate, but when I ask him to write anything it’s like asking a monkey to colour in a picture.”

I challenge you not to conjure up that image next time you’re working with a salesperson who’s brilliant in meetings and when presenting, but who struggles to convert that into similarly-eloquent proposal prose! Part of our role, as proposal professionals, is to take away the fear factor that so many of our business colleagues experience when it comes to the written word – allowing them to focus on the customer and proposition, drawing on our help to articulate their great stuff as powerfully and persuasively as possible.