Posted by Jon
A lovely comment by the New Yorker’s James Wood, in a review of a book by acclaimed Norwegian author Karl Ove Knausgaard…
A lovely comment by the New Yorker’s James Wood, in a review of a book by acclaimed Norwegian author Karl Ove Knausgaard…
“Even when I was bored, I was interested.”
We’ve long advocated that proposals should be “a joy to read”. That certainly holds true in terms of the eloquence of the writing, and the proposal’s overall storytelling.
However, perhaps this needs to be tempered with the Wood Test (as I hereby declare it shall henceforth be known) – recognising that some content is, by its very nature, not exactly going to be the most scintillatingly exciting, yet that even the driest or most technical sections of your document need to keep the readers at least interested!
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