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Do we want it?

12/8/2009

1 Comment

 
Posted by Jon
​
A fascinating example recently of the need to cut one’s losses and walk away from a deal, even after being selected as the preferred supplier.

The client in question wanted us to run a series of training courses in a far-flung land. Pricing was agreed, terms and conditions discussed, dates provisionally scheduled in diaries. And then… And then: just a few ‘minor’ tweaks to the Ts and Cs were proposed by our client contact. A few highlights might raise your eyebrows as much as they caused us to raise ours.

We’d obviously be happy to provide them with electronic copies of all our materials, and grant them unlimited permission to reproduce and reuse these at no cost. Those travel expenses they’d offered, all along, to pay? Actually, we’d need to cover them after all.
Cancellation terms? See, they’d been thinking about those – and we’d need to take the risk: fly our team half way around the world at our own cost, and the client could cancel the event up to the night before it was due to start, with no penalty.

It raised a couple of issues for us, as a business. We always aim to be open, honest, fair and trustworthy in our dealings. In this case, the potential client didn’t seem to uphold the same honourable standards. How could we trust them? And could we do business – no matter how lucrative the potential contract – on an entirely unreasonable commercial basis?

Sadly, dear reader, the project’s not going ahead. There reaches a point when enough has to be enough. And our little escapade illustrates the dangers of measuring proposal centres on win rates alone, when the negotiation phase can cause even a sole bidder to walk away from the table.​
1 Comment
Julian Smith
3/25/2016 04:50:32 pm

In the business that I work for, I am responsible for the win/loss stats. We do not resister a win until the contract is signed by both parties, that way not only do we measure the effectiveness of our bid responses, but also of our commercial negotiators. This is achieved by recording the date that the different gateways in the process are passed through or not as the case may be. Traditionally I have done this using a spreadsheet, but we are now moving to a proprietary online sales software system that has this has part of its functionality, considerably more robust than my overly complex spreadsheet that always fails just when the most important people want the stats!

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