The recent “Open” golf championship took place at the Royal Liverpool course, just a few miles from my parents’ home. Much as I detest the game, the location in itself was enough to make me glance at the screen a few times to watch such a famous event taking place amidst such familiar scenery. I was glad I did – the closing moments when an emotional Tiger Woods sank the winning putt were extremely moving.
Others consulted, listened, took advice. Sure, the caddy carried the bags and checked compliance. But they brought some knowledge of the course, of the weather conditions; they advised on which club to use; they coaxed and cajoled and motivated.
I’m hazarding a guess that the latter camp of caddies have a greater impact on the player’s chances of success. That’s probably similar to the relationship between account manager and proposal manager – are you there to carry the bags and see them through the necessary internal checks, or is your role to contribute to their chances of winning?