Sometimes a simple word just isn’t good enough for a proposal: your content contributors feel the need to reach for the thesaurus and seek out some extra-flowery alternative.
Take one recent document we reviewed. Apparently, should they win the contract, the supplier’s staff will conduct regular “client visitations” to the customers’ offices.
Moreover, most people would associate a ‘visitation’ with the alternative definitions:
2. the appearance of a divine or supernatural being.
3. a divorced person’s right to spend time with their children in the custody of a former spouse.
4. a disaster or difficulty regarded as a divine punishment.
Perhaps they simply meant ‘visit’ – so maybe that’s what they should have written! Proposal managers always need to remind contributors of some of the basic rules of good proposal writing – and encouraging them to keep it simple should certainly be on the list.