Posted by Jon
I’ve been travelling pretty extensively lately, spending four nights at home in the past four weeks, amidst extended work trips to locations including Egypt and Malaysia. In Kuala Lumpur over the weekend prior to running an APMP Foundation course, I browsed Time Out (the listings magazine) looking for somewhere good to eat.
This place sounded fun:
I’ve been travelling pretty extensively lately, spending four nights at home in the past four weeks, amidst extended work trips to locations including Egypt and Malaysia. In Kuala Lumpur over the weekend prior to running an APMP Foundation course, I browsed Time Out (the listings magazine) looking for somewhere good to eat.
This place sounded fun:
“The best Italian restaurant in Malaysia”, no less. Impressed? I was, until I noted the footnote in small print – ‘as voted by the owner’s mother-in-law’! Now, the humour made me smile, But it’s an interesting illustration of the power of a proof point: something so important in proposals.
Awards won, benchmarking data, comments from clients, quotes from the press or from analyst reports – they all help to bring your story to life. And our research suggests that evidence and references that substantiate your claims are highly prized by evaluators. And, of course, it’s not unknown for companies drawing on analyst reports in their proposals to have commissioned the very research they’re quoting in the first place!
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PS You might have noticed that our planned summer break ended up being a little longer than planned! Sorry: we’ve been having some interesting technical challenges with the blog database, including a string of scheduled posts that simply didn’t appear. We decided to step back from posting until it was fixed – which it now hopefully is (says he, crossing his fingers!)… Thanks for your patience.
Awards won, benchmarking data, comments from clients, quotes from the press or from analyst reports – they all help to bring your story to life. And our research suggests that evidence and references that substantiate your claims are highly prized by evaluators. And, of course, it’s not unknown for companies drawing on analyst reports in their proposals to have commissioned the very research they’re quoting in the first place!
–
PS You might have noticed that our planned summer break ended up being a little longer than planned! Sorry: we’ve been having some interesting technical challenges with the blog database, including a string of scheduled posts that simply didn’t appear. We decided to step back from posting until it was fixed – which it now hopefully is (says he, crossing his fingers!)… Thanks for your patience.
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