I recently interviewed a company President. To a question regarding the importance of proposals beyond the sale, he responding, “A well written proposal can be the best training tool a company can offer its employees.” He went on to explain that, within his company, the content was known to be clear, concise, accurate and to present and explain the company and its offerings in the way they wished it to be presented and explained to their customers (and consultants).
Very refreshingly, this particular company President obviously “gets it” when it comes to proposals.