Posted by Jon
You know how we talk about the need for a good title for your proposal – something (other than “Response to RFP”) that catches the reader’s attention, and provides a snapshot of the story you’re going to tell?
I guess the following newspaper headline, which I spied whilst wandering around Brighton recently, demonstrates the point. It’s arresting, and just makes you want to know more:
You know how we talk about the need for a good title for your proposal – something (other than “Response to RFP”) that catches the reader’s attention, and provides a snapshot of the story you’re going to tell?
I guess the following newspaper headline, which I spied whilst wandering around Brighton recently, demonstrates the point. It’s arresting, and just makes you want to know more:
So, when you write your next proposal, remember: what’s your rat?