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Other perspectives

11/21/2012

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Posted by Jon
A few quotes that seemed relevant to proposals have caught my eye over the past few days, and I thought I’d share them with a wider audience.

The first was written on the wall at Warner Brothers’ Harry Potter studio tour, which I visited at the weekend – great fun, if you get a chance to go:​
​“No story lives unless someone wants to listen.” - J.K. Rowling
​The second was in The Times, from Lynton Crosby – an election strategic guru:
​“I always say ‘Message matters most’. It doesn’t matter how many leaflets you put out or doors you knock on, if you don’t have a relevant message for the voters, then you won’t win.”
​The final one was posted by Emma, my girlfriend, on Facebook:
​“The basis of optimism is sheer terror.” - Oscar Wilde
​So, next time you’re running a bid: are the evaluators fired up and looking forward to reading your proposal; do you have a clear story; and what would it feel like for the team members to win (or lose)?
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    BJ Lownie and Jon Williams are the co-founders of Strategic Proposals.

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